Prime sales market falls back as expected but pre-Budget momentum is maintained Activity in the prime London sales market was always likely to fall back from what proved to be an exceptionally strong October. October had the highest number of transactions across prime London for the month since our records began and was one of the top 10 figures for any single month. Some of that increase was likely due to deals being concluded in a rush to beat potential Budget tax increases. However, transaction numbers in November 2024 only underperformed slightly for the time of year. They were 4.2% down on the same month last year and 19.4% lower than the 20172019 (pre-pandemic) November average.
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