Prime London sales market resilient in face of headwinds The prime London sales market recorded a steady start to 2025 in January. Performance in line with previous trends is not usually noteworthy but, in the context of negative sentiment around the wider economy, activity and values remaining broadly unchanged can be taken as a sign of resilience. There were 2.0% fewer sales transactions in January than the same month last year, and 0.6% more than the 2017-2019 (pre-pandemic average) January average. The number of properties going under offer was 18.7% higher than a year ago, and 37.9% more than the 2017-2019 (pre-pandemic average) January average.
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